Are you looking to attract new students to your martial arts school? If you're not utilizing these 6 marketing strategies then you're going to have a harder
time. Chances are your current students are eager to share their excitement about the classes they're taking. Don't let this momentum go to waste.
Here's how you can use their excitement to attract new students and grow your martial arts school.
1. Use Push Advertising
Push advertising is a traditional marketing strategy that involves distributing promotional material to a large group of people. Email campaigns and flyers
are great ways to utilize push advertising for your school and will be extremely effective if you get your students involved in the distribution. Send
flyers home with students. These can be simple, but professional print outs that include your school’s logo, website, upcoming events and news, and/or
coupons. Younger students will hand them over to their parents, who will hand them off to their friends. It’s an inexpensive way to get your name out there.
2. Don't Ignore Social Media
10 years ago only 7% of the US population used social media. That figure has increased almost tenfold, to 65%. Many businesses, including martial arts
schools, use social media as a marketing tool. You do not want to miss out on the many potential students and positive exposure social media can bring
to your school. Start with the basics and create an effective business page on Facebook. Use it as a platform to share exciting news, events, and martial
arts articles. Urge your students to “like” your page. Create a fun online community for students to interact and share information about your school with
their friends and family.
3. Create a Referral Program
A referral program is a good way to get students to advertise your classes to their friends. Print off discounted class coupons for students to give to
their friends or offer a ‘Refer a Friend’ form on your website and Facebook page. When a student fills out the form an automatic email will be sent to
the friends they think would be interested in your school. Reward each referral with a free month of classes or a prize, like a Macho Rank Belt Key Chain
or a Custom Printed Headband
4. Offer “Bring a Friend to Class” Days
“Bring a Friend to Class” days give students a chance to share their passion for martial arts with their friends and they give you a chance to introduce
martial arts to prospective students. Offer these classes on the weekend, when students are already looking for fun ways to hang out with their friends.
Make sure to plan activities and lessons that are easier and fun to do. You do not want to scare away beginners with difficult routines. Hand out a discount
card for membership at the end of class to students and guests.
5. Organize Social Events
Social events and parties are a fun way to spread the martial arts cheer. They show your community that martial arts classes not only benefit students
physically, but also socially. Parents and students will talk about the great atmosphere and social environment you provide. They will want to bring their
friends to the karate themed Christmas party or the tae kwon do Mother’s Day event. Show attendees the many benefits your school provides and make it easy
for guests to sign up for more classes.
6. Take Advantage of Custom Print Services
Students become walking billboards when you use custom print services
. Students will want
to show off their cool apparel to friends. They’ll wear their custom printed backpack to school or their martial arts t-shirt to soccer practice. Put your
logo on a bumper sticker with a catchy slogan like “Karate Mom” or “Jiu Jitsu Dad”. Custom products are a great way to showcase or advertise your brand,
creativity or concept. For 35 years, Macho has been offering custom printed apparel, uniforms, gear and other custom print media to martial arts schools.
Use these services to get your logo out there and in the minds of prospective students.